The United Nations of Groceries at Your Fingertips!

OjaExpress is a digital marketplace for ethnic and cultural groceries. We are dedicated to helping local independent ethnic grocery stores grow and compete in a sustainable way. OjaExpress helps culturally focused grocery stores thrive, by enabling them with our technology suite, which digitizes their unique cultural products and allows for easier customer discovery. We exclusively seek to assist grocery stores that serve communities that have been overlooked!

Raising Round Food/Beverage E-Commerce

Active Founders

Boyede Sobitan


After witnessing the struggle, and inconvenience he and many of his friends had to go through to get cultural groceries, Boyede embarked on a journey to remedy this problem. This journey led to the creation of OjaExpress. OjaExpress seeks to enhance the lives of all immigrants and foodies by making cultural groceries easily accessible.